I am officially obsessed with The Laundress! Gwen and Lindsey are incredible! And you should smell and use their products. I was just introduced to their line, and I am in love. The smells and the quality are just insane. I am in love with the Wool and Cashmere Shampoo and the Le Labo Rose Signature Detergent. I can't even wait to use the Baby Detergent when the little girl is born! 

I didn't even know that I could hand wash my silk tops and dresses and my wool and cashmere clothes. I thought everything had to go the dry-cleaner!!! 

Ladies, I am super excited to get to know you and use your awesome laundry products!

LINDSEYBELLE: I was so excited to hear that you both went to Cornell like I did! Small world! I know that you both were educated in Fiber Science, Textile and Apparel Management and Design at Cornell. So you really used your education when creating this business. What was your favorite/most useful class at school?
GWEN & LINDSEY: We loved Fibers, Fabrics and Finishes and DEA 1110, Making a Difference by Design. And we have a mentor at Cornell: Kay Obendorf. She guided us through resourcing so much as we learned the science of detergent. We started from scratch when we developed The Laundress products and really loved having her as a mentor.

LB: How did your past lead you to develop The Laundress?
G&L: We started developing the company in 2002 and launched in 2004. Gwen was working working at Ralph Lauren, and I worked at Chanel when we thought of the idea. We had always wanted to start a company together since Cornell. We are both product junkies, and we have traveled around and never found a product to care for tweed, cashmere, and fine materials etc. The dry-cleaner was ruining everything we had. So we decided to start The Laundress. Our first client was Bergdorfs at the very beginning!

LB: I know that working with a business partner that you love is awesome! And it makes a huge difference. What qualities do you love most about each other and how do you complement each other?
L: I love Gwen's sense of taste, design and creativity. Our vision is similar 100% of the time. We appreciate the same things, and we agree on the major issues. The best thing is that we have complementary skill sets. Gwen is more focused on the production/creative side, and I am better with the analytical aspects of the business (accounting, sales, reporting, etc). 
G: I love that Lindsey is focused, polished, organized and is great at public speaking. In order to work as a team, you really need to have different skills so that you can both contribute your strengths to the business.

LB: What advice do you have for people starting their own companies?
L&G: Be organized! And really focus on doing a proper business plan for your company. And then be able to execute on your ideas from the plan.

LB: What was the biggest mistake that you ever made and what did you learn?
L&G: We have made a lot of mistakes and learned a lot along the way. I think I would definitely say that people should focus on really developing a strong backend for bookkeeping and accounting. If it isn't done properly from the beginning, it takes awhile to get it all straightened out.

LB: What is your favorite Laundress product?
L: The Bleach Alternative. It has so many uses: home cleaning, laundry, and dishes. As a mom, I like to use safe non-bleach products on the floors and tubs. This product is perfect. 
G: The Stain Solution! It gets everything out. Coffee. Wine. Pit stains. 

LB: What is your favorite tip for removing stains?
L&G: Carry the Wash and Stain Bars with you in your purse. You can blot it on if you spill something on the go. And for deodorant stains, rub the fabric on itself. Don't try to use water or anything else to remove it. Just rubbing fabric to fabric will remove the white deodorant stain.

LB: I love nail polish and am constantly changing colors. What is your favorite polish color?
G: Wicked (Essie) in the winter
L: Luxito by Essie.

LB: You have done really well with The Laundress. You have collaborations currently with J. Crew and Le Labo! You sell all over the world. What has been your biggest accomplishment so far?
G&L: We think that making it past the 5 year mark has been awesome! We love when customers rave about our products and service. We have amazing employees. We do a lot of traveling for our international business. Our collaborations are amazing. We are so lucky to be doing what we love! Every little thing is a great accomplishment for us!

LB: What is your guilty pleasure?
G: Chelsea Handler!
L: Designer handbags.

Thank you so much for such an awesome time. I had fun watching you blow bubbles and clean up Central Park with The Laundress products! ;) You are awesome!

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Marysia Reeves says:

omg i love it! those pictures on the bench are my fav! fabulous job Lindsey!!!

(12.14.11 @ 03:20 PM)
Mbee says:

Awesome photos! Really captures the spirit their line; so fresh and forward thinking.

(12.15.11 @ 11:44 AM)